Psst… your shelves called. They need more edding.
That playful hook set the tone for this vibrant, interactive trade show stand created for edding UK.
Designed to draw attention and drive conversation, this project fused bold branding, hands-on fun, and a cheeky, retail-savvy voice to get stockists and stationery lovers engaged from the first glance.
Visually, the stand leaned into edding’s classic brand elements (the bold red, blue, and white) and softened them with illustrated markers and product doodles crafted in Illustrator. The aim tapped into a look that felt just as creative as the products on display, but still professional and approachable for a B2B audience.
From sketched marker icons to an oversized product pack floating from the wall, the graphics were intentionally playful yet product-focused: showing off the Edding X Marker range while letting visitors imagine the creative potential in their own displays.
While the tone was light-hearted, the creative direction was intentional. I was visually positioning edding as the go-to for customisation, creative freedom, and colour without limits. All copy and visuals were crafted by me to work together to reframe the product line as shelf-ready bestsellers, backed by confidence and charm.
No limits. Just creativity 🎉