With the release of the new edding X Marker, store POS was needed for Rymans. To ensure the branding needs were met in a cohesive way, I made a 3D mockup to illustrate the vision using Blender. The X Marker adopts an urban, modern twist on the more corporate edding branding, using black and large 'x' elements to appeal to teens.
I used application shots to bring the product to life and showcase what materials that the product can be used on (textiles, plastic, paper, metals). Blending these real-life images with the vector elements of the X Marker sub-branding, allowed for a playful feel that appeals to creative teenagers looking to customise their belongings 👖